Technology & empathy
Nacional Lab is a clinical analysis laboratory created to reduce distances and inspire confidence in more and more doctors and patients in the Brazilian Northeast, so that they can make the best decisions regarding their health care. A business that is born from the union of the empathy that we find in our people with the best technology we can find in the world.
To translate this concept, a modern and at the same time human identity was developed. A brand with communication that values lightness and shows that a cutting-edge experience in laboratory tests is possible without having to travel far or pay more for it.
Precision & Expression
The brand identity expresses this balance between the human and the technological through contrasts: the use of vibrant colors together white spaces, the modern logo together with the humanistic typography and the geometric graphic style with the photographic style with a focus on spontaneous moments.
